As we embrace and emanate leading as love in all facets of life, it’s easy to see its application to business. When we share our purpose with the world in a way that’s wholly conscious, that endeavor requires a unique language that captures and conveys the heart of what we offer. And that language is conscious copywriting: Conscious Copywriting is a divinely-inspired combination of heart-based intuitive guidance, traditional copywriting expertise and a genuine passion for promoting a product, business, person or an idea; and carefully selecting, editing, weaving and constructing those words to offer the reader an opportunity to take a specific and measurable action. Conscious copywriting is distinctly different from …
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